From the trenches

Episode 18 - Tobyn Sowden: Redbrick

Episode Summary

Tobyn Sowden is the CEO of Redbrick, a Victoria tech company making major waves in the online marketing and publishing fronts. Last year Redbrick made a major acquisition of LeadPages, and Tobyn walks us through his thought process in making that decision, the power of leveraging debt, what's he's learned as a leader so far in his career, and much more.

Episode Notes

Tobyn Sowden is the Chief Executive Officer of Redbrick—the parent organization to a growing portfolio of companies including Assembly Digital, Shift, Leadpages and Rebase. Tobyn founded Redbrick in 2011 and since then, the company has been ranked the 5th Fastest-Growing Company in Canada and 2nd in software, by PROFIT 500. With the goal of creating, acquiring and growing businesses through operational excellence, product development and results-driven marketing, Redbrick’s companies excel at innovating their industries. In his role, Tobyn is responsible for defining Redbrick’s overall business strategy, including new product development and future business growth.

A graduate of the University of Victoria's Computer Science program, Tobyn is not new to entrepreneurship—prior to founding Redbrick, he started RedWillow Media (search marketing company), later selling it to Neverblue, the performance marketing firm where he then became a member of the executive team. There, he led marketing and supported corporate development—starting and growing their mobile division into a $30M/year business. These experiences left him with valuable and unique expertise in building, launching, and growing award-winning companies.

Outside of Redbrick, Tobyn enjoys exploring the world with his wife, Katrina, and their three sons, Benjamin, Jacob, and Zachary.

Learn more about Redbrick by visiting: